SEO
Penalty Recovery
Most suspected penalties turn out to be an algorithm update, a migration error or a competitor who simply got better.
Diagnose the algorithmic or manual hit, clean up what caused it, and rebuild the trust signals. First we establish it is actually a penalty, because most of the time it is not.
What this fixes
Traffic fell off a cliff
A sharp, dated drop. The date is the most useful diagnostic you have, and it usually names the cause.
A manual action in Search Console
An explicit notice. Clearer than an algorithmic drop, and it needs a documented cleanup and a reconsideration request.
Slow decline nobody caught
Down twenty percent a year for three years. Not a penalty at all, usually - content decay plus competitors investing while you did not.
312%
Organic growth
Average organic traffic growth across the programmes we run.
98%
Client retention
Our partners stay because the numbers keep moving, not because of a clause.
1,200+
Page one keywords
Keywords holding page one of Google for Australian clients.
40+
Ai citations won
Named brand citations earned inside Ai answers and Ai Overviews.
What you get
Penalty Recovery, delivered
Every engagement includes
No line-item surprises and no work held back for the next tier up. If something on this list does not apply to your site we will say so and swap it for something that does.
- Drop timeline correlated against known update dates
- Manual action assessment and root-cause analysis
- Backlink audit, disavow file and removal outreach
- Content quality and thin-page remediation
- Reconsideration request drafting where applicable
- Recovery monitoring and a realistic timeline
- 90d
- To the first measurable change
- 1
- Strategist who owns the work
- 0
- Lock-in contracts
The rest of the
search programme
These overlap. Most accounts run several of them together, because that is where the compounding comes from.
The same four stages on every engagement, in the same order, because doing them out of order is how budget gets wasted
We establish exactly where you stand today and what is capping you, with the findings ordered by impact rather than by how long the list looks. Nothing gets recommended before this.
A sequenced roadmap with milestones, built around the searches and prompts that grow revenue. You will know what is being worked on this month and why it beat everything else.
We do the work, directly or alongside your developers. Nothing sits in a recommendations document waiting for somebody else to find time for it.
Monthly reporting against enquiries rather than impressions, then the next round of priorities. If something did not work we say so and say what we are changing.
Optimised for the engines your customers actually use
What clients say
Australian businesses who came for rankings and stayed for the reporting.
Brain Stream
See where you stand on Penalty Recovery
A free audit on your real site, with the findings ordered by what to fix first. No obligation and no sales call required.
A real scan of a real page.
Penalty Recovery, answered
Something specific to your site? Ask us directly.
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Check Search Console for a manual action first. If there is none, we correlate your drop date against known update dates and your own change log - between those, the cause is usually identifiable within a week.
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A manual action can lift within weeks of a successful reconsideration. An algorithmic recovery usually waits for the next core update, which can be months. Nobody can promise a date.
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Sometimes. If the drop was a technical error, usually yes. If it was a quality judgement, recovery means becoming genuinely better rather than reversing a switch.
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Most work sits inside a monthly plan rather than being quoted line by line, because the disciplines overlap. The plans page publishes the whole scope - all 105 things a plan can cover - and then the comparison lists every lever at each tier, including what is deliberately excluded. One-off audits and consulting are quoted separately.
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No lock-in. Search compounds, so three months is the shortest window where the numbers mean anything - but that is advice about expectations, not a clause you are signing.
Areas we service
Brain Stream
Sydney NSW Australia
5.0 on Google