Plans and pricing
Every plan, in numbers
you can actually compare
Real monthly prices, the exact volumes you get, and a published list of what we do not do. No "contact us for a quote", no adjectives standing in for numbers.
From 3 months
then month to month
30 days notice
published, not buried
No lock-in beyond term
and no exit fee
Foundation
Single-location small business in a low to moderate competition market. Local trades, clinics, salons and hospitality.
$1,200 - $1,800
per month, ex GST
Setup $950, waived on a 12-month term
- Keywords tracked 10 - 15
- Pages improved / month 2 - 3
- New content pieces / month 1
- Ai prompts tracked 25
- Google Business Profiles 1
- Strategy calls / month 1
Growth
Established business in a moderately competitive market, or a service business covering several suburbs.
$2,000 - $3,500
per month, ex GST
Setup $1,950, waived on a 12-month term
- Keywords tracked 15 - 50
- Pages improved / month 6 - 8
- New content pieces / month 2 - 3
- Link placements / month 2 - 4
- Ai prompts tracked 75
- Google Business Profiles Up to 5
Authority
Competitive verticals - legal, finance, medical, construction - or brands targeting the whole country.
$4,000 - $7,500
per month, ex GST
Setup $3,500, waived on a 12-month term
- Keywords tracked 50 - 200
- Pages improved / month 12 - 20
- New content pieces / month 4 - 6
- Link placements / month 5 - 10
- Ai prompts tracked 200
- Digital PR campaigns Quarterly
Enterprise
Large sites, multi-location groups, franchises, international targeting or complex builds. Scoped, not packaged.
$8,000 - $25,000+
per month, ex GST
Setup scoped with your build
- Keywords tracked 200 - 400+
- Pages improved / month Custom
- Link placements / month Custom
- Ai prompts tracked Custom
- Google Business Profiles Unlimited
- Digital PR campaigns Monthly
Prices in AUD, excluding GST. Every plan includes Ai search visibility as standard - we do not charge extra for it.
Two things that sit on top
Priced separately because not every business needs them, and hiding them inside a headline rate would make the plans look more expensive than they are.
E-commerce overlay
Catalogue, product feed, faceted navigation and category work for online stores. Added on top of Growth, Authority or Enterprise.
- On Growth
- +$1,000 / month
- On Authority
- +$1,800 / month
- On Enterprise
- +$2,500 / month
Extra locations
Google Business Profile, citations, a location page and local rank tracking for each branch beyond your plan allowance. The rate tapers as you add more.
- On Foundation
- $120 / location / month
- On Growth
- $95 / location / month
- On Authority
- $80 / location / month
- On Enterprise
- $65 / location / month
Compare every line
Thirty levers, all of them countable. A dash means it is not in that plan - which is exactly the conversation to have with us if you need it.
| Foundation $1,200 - $1,800 | Growth $2,000 - $3,500 | Authority $4,000 - $7,500 | Enterprise $8,000 - $25,000+ | |
|---|---|---|---|---|
| Commercials | ||||
| Monthly fee (AUD ex GST) | $1,200 - $1,800 | $2,000 - $3,500 | $4,000 - $7,500 | $8,000 - $25,000+ |
| One-off setup fee | $950 | $1,950 | $3,500 | Scoped |
| Minimum term | 3 months | 6 months | 6 months | 12 months |
| Notice period | 30 days | 30 days | 30 days | 60 days |
| Scope | ||||
| Target keywords tracked | 10 - 15 | 15 - 50 | 50 - 200 | 200 - 400+ |
| Pages optimised at onboarding | Up to 15 | Up to 30 | Up to 60 | Custom |
| Pages improved per month | 2 - 3 | 6 - 8 | 12 - 20 | Custom |
| Content | ||||
| New content pieces per month | 1 | 2 - 3 | 4 - 6 | Custom |
| Location and suburb pages per month | 1 | 2 - 4 | 4 - 8 | Custom rollout |
| In-depth guide or linkable asset | – | – | 1 per quarter | 2+ per quarter |
| Content refreshes per month | – | 1 - 2 | 3 - 5 | Custom |
| Authority | ||||
| Link placements per month | Citations only | 2 - 4 | 5 - 10 | Custom |
| Outreach prospects contacted per month | – | Up to 100 | Up to 200 | Custom |
| Digital PR campaigns | – | – | Quarterly | Monthly |
| Local | ||||
| Google Business Profile locations | 1 | Up to 5 | Up to 15 | Unlimited |
| Google Business Profile posts per month | 2 - 4 | 4 - 8 | 8 - 15 | Custom |
| Citations built in the first 90 days | 20 - 30 | 40 - 60 | 80 - 100+ | Custom |
| Review management | Alerts only | Full response management | Full, plus review generation | Full, across all locations |
| Ai search | ||||
| Ai prompts and questions tracked | 25 | 75 | 200 | Custom |
| Ai visibility reporting | Quarterly | Monthly | Monthly, plus gap analysis | Monthly, plus sentiment |
| Technical | ||||
| Technical audit depth | Standard | Full | Full, plus developer support | Full, plus log file analysis |
| Technical fixes | We recommend | We implement | We implement, plus dev hours | Dedicated dev hours |
| Schema coverage | Organisation and LocalBusiness | Plus FAQ, Breadcrumb, Review | Plus Article, Service, HowTo | Full custom |
| Reporting | ||||
| Live dashboards | 1 | Up to 4 | Up to 10 | Custom |
| Written monthly report | Basic | Detailed | Comprehensive | Comprehensive, plus exec summary |
| Strategy calls per month | 1 | Up to 2 | Up to 4 | Unlimited |
| Quarterly business review | – | Included | Included | Included, on-site option |
| Your team | ||||
| Named contact | Shared pod | Dedicated account manager | Dedicated senior strategist | Senior strategist and team |
| Response time, business hours | 24 hours | 8 hours | 4 hours | 2 hours |
| Shared Slack or Teams channel | – | Optional | Included | Included |
What actually happens, month by month
Most agency relationships fail over expectations, not delivery. So here is the honest shape of the first year.
-
Months 1 - 2
You see work, not results
Audits, fixes and foundations. Impressions may move; leads will not yet. We show you exactly what was done.
-
Months 3 - 4
First ranking movement
Usually on longer, more specific searches. Low-competition local terms move first. Some early enquiries.
-
Months 5 - 8
Leads become measurable
Meaningful movement on commercial terms, and enquiries trend upward. This is where the investment starts to pay back.
-
Months 9 - 12
It compounds
Head terms rank, authority builds, and your cost per lead falls below paid channels.
Not sure which plan fits?
We will audit your site against Google and the Ai answer engines, then tell you which plan you actually need - including if that is the cheapest one.