SEO
E-commerce SEO
In e-commerce, the crawler usually finds ten thousand filter URLs and misses the forty category pages that make the money.
Category, product and faceted-navigation SEO for Shopify, WooCommerce, Magento and BigCommerce. Mostly a structural problem, and almost never a blogging one.
What this fixes
Category pages that do not rank
They are your highest-intent pages and they are thin, near-duplicate, or buried four clicks deep.
Crawl budget eaten by filters
Colour, size and sort permutations multiply into tens of thousands of URLs. The crawler spends its time there instead of on your products.
Products competing with their own variants
Every size and colour as a separate indexable URL, splitting signals across pages that should be one.
312%
Organic growth
Average organic traffic growth across the programmes we run.
98%
Client retention
Our partners stay because the numbers keep moving, not because of a clause.
1,200+
Page one keywords
Keywords holding page one of Google for Australian clients.
40+
Ai citations won
Named brand citations earned inside Ai answers and Ai Overviews.
What you get
E-commerce SEO, delivered
Every engagement includes
No line-item surprises and no work held back for the next tier up. If something on this list does not apply to your site we will say so and swap it for something that does.
- Faceted navigation strategy with crawl rules
- Category architecture and internal linking rebuild
- Product and variant canonicalisation
- Product, Offer and Review schema
- Out-of-stock and discontinued product handling
- Revenue-attributed reporting, not session reporting
- 90d
- To the first measurable change
- 1
- Strategist who owns the work
- 0
- Lock-in contracts
The rest of the
search programme
These overlap. Most accounts run several of them together, because that is where the compounding comes from.
The same four stages on every engagement, in the same order, because doing them out of order is how budget gets wasted
We establish exactly where you stand today and what is capping you, with the findings ordered by impact rather than by how long the list looks. Nothing gets recommended before this.
A sequenced roadmap with milestones, built around the searches and prompts that grow revenue. You will know what is being worked on this month and why it beat everything else.
We do the work, directly or alongside your developers. Nothing sits in a recommendations document waiting for somebody else to find time for it.
Monthly reporting against enquiries rather than impressions, then the next round of priorities. If something did not work we say so and say what we are changing.
Optimised for the engines your customers actually use
What clients say
Australian businesses who came for rankings and stayed for the reporting.
Brain Stream
See where you stand on E-commerce SEO
A free audit on your real site, with the findings ordered by what to fix first. No obligation and no sales call required.
A real scan of a real page.
E-commerce SEO, answered
Something specific to your site? Ask us directly.
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With the categories and the template, because both scale. Fixing one product template corrects every product on the site, including the ones added next year.
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It depends on whether the demand still exists. Sometimes redirect, sometimes keep the page with alternatives, occasionally let it 404 deliberately. Doing the same thing to all of them is the mistake.
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Yes, within its constraints. Shopify forces certain URL patterns and limits some control; we work inside that rather than pretending otherwise, and we say which fixes are not available.
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Most work sits inside a monthly plan rather than being quoted line by line, because the disciplines overlap. The plans page publishes the whole scope - all 105 things a plan can cover - and then the comparison lists every lever at each tier, including what is deliberately excluded. One-off audits and consulting are quoted separately.
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No lock-in. Search compounds, so three months is the shortest window where the numbers mean anything - but that is advice about expectations, not a clause you are signing.
Areas we service
Brain Stream
Sydney NSW Australia
5.0 on Google