GEO
Generative Engine Optimisation
Language models recommend a small number of brands per category. Being one of them is a structural problem with a solution.
Generative Engine Optimisation: being the source ChatGPT, Perplexity and Gemini quote when your customers ask. The fastest-growing discovery channel, and the least contested.
What this fixes
Never named in the answer
You are established, credible and entirely absent from what the model says about your category.
Content models cannot parse
Claims without evidence, structure without semantics, and pages that read well to a human and mean nothing to a retrieval system.
Missing from the sources models trust
Models lean on a predictable set of third-party sources. If you are not present in those, you are largely invisible to them.
312%
Organic growth
Average organic traffic growth across the programmes we run.
98%
Client retention
Our partners stay because the numbers keep moving, not because of a clause.
1,200+
Page one keywords
Keywords holding page one of Google for Australian clients.
40+
Ai citations won
Named brand citations earned inside Ai answers and Ai Overviews.
What you get
Generative Engine Optimisation, delivered
Every engagement includes
No line-item surprises and no work held back for the next tier up. If something on this list does not apply to your site we will say so and swap it for something that does.
- Prompt-space research across your buying questions
- Entity definition and disambiguation
- Content restructured for retrieval and citation
- llms.txt and Ai crawler access configuration
- Presence strategy for the third-party sources models cite
- Citation and share-of-voice tracking by engine
- 90d
- To the first measurable change
- 1
- Strategist who owns the work
- 0
- Lock-in contracts
The rest of the
Ai programme
These overlap. Most accounts run several of them together, because that is where the compounding comes from.
The same four stages on every engagement, in the same order, because doing them out of order is how budget gets wasted
We establish exactly where you stand today and what is capping you, with the findings ordered by impact rather than by how long the list looks. Nothing gets recommended before this.
A sequenced roadmap with milestones, built around the searches and prompts that grow revenue. You will know what is being worked on this month and why it beat everything else.
We do the work, directly or alongside your developers. Nothing sits in a recommendations document waiting for somebody else to find time for it.
Monthly reporting against enquiries rather than impressions, then the next round of priorities. If something did not work we say so and say what we are changing.
Optimised for the engines your customers actually use
What clients say
Australian businesses who came for rankings and stayed for the reporting.
Brain Stream
See where you stand on Generative Engine Optimisation
A free audit on your real site, with the findings ordered by what to fix first. No obligation and no sales call required.
A real scan of a real page.
Generative Engine Optimisation, answered
Something specific to your site? Ask us directly.
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No, and be suspicious of anyone who does. Models are probabilistic and change without notice. What we can do is make you the most citable option in your category and measure the trend.
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Only if you have a specific reason. Blocking GPTBot or PerplexityBot also blocks the citations, and for most businesses that trade is a bad one.
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Faster than classic SEO in an uncontested category - sometimes weeks - and slower where the model has settled on incumbents. The entity and structure work is what moves it.
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Most work sits inside a monthly plan rather than being quoted line by line, because the disciplines overlap. The plans page publishes the whole scope - all 105 things a plan can cover - and then the comparison lists every lever at each tier, including what is deliberately excluded. One-off audits and consulting are quoted separately.
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No lock-in. Search compounds, so three months is the shortest window where the numbers mean anything - but that is advice about expectations, not a clause you are signing.
Areas we service
Brain Stream
Sydney NSW Australia
5.0 on Google