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Brain Stream

Ai

FAQ and Schema

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A quotation mark, for being cited inside Ai answers.
A stack of answers, for the answer surfaces.
A planet with a ring, for reach across every engine.
A speech bubble with a spark, for generative answers.
A question mark, for the prompts customers actually type.
A document, for the content a model can quote.
A clipboard with a verified badge, for E-E-A-T signals.
Ai service

Schema does not tell a search engine what your page says. It tells it what your page means.

FAQPage, HowTo and Q and A structured data that earns rich results and feeds the Ai engines. Cheap to implement, and consistently under-used.

The problem

What this fixes

01

No rich results at all

Plain blue links while competitors show stars, prices and expandable questions, taking twice the visual space.

02

Schema that validates and says nothing

Technically valid markup describing the template rather than the business. Common, and it is part of why Ai answers get brands wrong.

03

Markup that contradicts the page

Structured data claiming something the visible content does not support. That is a guideline violation, not a shortcut.

Track record

312%

Organic growth

Average organic traffic growth across the programmes we run.

98%

Client retention

Our partners stay because the numbers keep moving, not because of a clause.

1,200+

Page one keywords

Keywords holding page one of Google for Australian clients.

40+

Ai citations won

Named brand citations earned inside Ai answers and Ai Overviews.

What you get

FAQ and Schema, delivered

Every engagement includes

No line-item surprises and no work held back for the next tier up. If something on this list does not apply to your site we will say so and swap it for something that does.

Scope this for my site

  • Schema audit against current markup and errors
  • Type selection appropriate to each template
  • FAQPage, HowTo, QAPage, Article and Product implementation
  • Organisation and entity markup for Ai clarity
  • Validation and rich-result eligibility testing
  • Monitoring for rich-result loss after site changes
90d
To the first measurable change
1
Strategist who owns the work
0
Lock-in contracts

The rest of the
Ai programme

These overlap. Most accounts run several of them together, because that is where the compounding comes from.

Ai Visibility Measure and grow how often Ai assistants surface your brand in the prompts your customers actually use. The umbrella programme... Explore Answer Engine Optimisation Answer Engine Optimisation: winning the answer itself. Featured snippets, People also ask, voice results and the zero-click space that sits... Explore Generative Engine Optimisation Generative Engine Optimisation: being the source ChatGPT, Perplexity and Gemini quote when your customers ask. The fastest-growing discovery channel, and... Explore Ai Citations Earning the named mentions and links that Ai answers hand back to the reader. The measurable end of generative visibility,... Explore Ai Overviews Getting featured and cited inside Google Ai Overviews and Ai Mode. The biggest change to the results page in a... Explore Featured Snippets Winning position zero with content structured for paragraph, list and table snippets. One of the few places in search where... Explore Voice Search Conversational, question-led content built for Siri, Alexa and Google Assistant. A single-result surface, which makes it unusually unforgiving. Explore Zero-click Search Strategy for the majority of searches that end without anyone visiting a website. You cannot stop it happening, so the... Explore Entity and Knowledge Panel Defining your brand as an entity Google understands, then shaping the knowledge panel that frames it. The foundation underneath everything... Explore Ai Brand Monitoring Tracking how, how often and how accurately the Ai engines describe your brand - and catching it when they get... Explore llms.txt Shipping an llms.txt and making sure Ai crawlers can read, parse and quote your content correctly. A small piece of... Explore E-E-A-T Authority Experience, expertise, authoritativeness and trust - built into the site rather than asserted on an about page. The signals Google... Explore
How we run it

The same four stages on every engagement, in the same order, because doing them out of order is how budget gets wasted

A magnifying glass held over the search landscape.

We establish exactly where you stand today and what is capping you, with the findings ordered by impact rather than by how long the list looks. Nothing gets recommended before this.

An isometric field of blocks, each one a page being prioritised.

A sequenced roadmap with milestones, built around the searches and prompts that grow revenue. You will know what is being worked on this month and why it beat everything else.

Interlocking links, representing work shipped rather than recommended.

We do the work, directly or alongside your developers. Nothing sits in a recommendations document waiting for somebody else to find time for it.

A circle of hands, representing an ongoing partnership.

Monthly reporting against enquiries rather than impressions, then the next round of priorities. If something did not work we say so and say what we are changing.

Start with an audit

Optimised for the engines your customers actually use

What clients say

Australian businesses who came for rankings and stayed for the reporting.

“Brain Stream took us from page three to the top of Google in our main markets - and now we get quoted in ChatGPT answers too. Leads are up 4x.”
S Sarah Nguyen Marketing Director, Harbourline Legal
“Finally an agency that understands Ai search. Their GEO work has us showing up in Perplexity and Ai Overviews for buying-intent questions.”
T Tom Castallano Founder, Northside Trades
“Transparent reporting, real strategy, no jargon. The most ROI we have ever had from an SEO partner.”
P Priya Raman Head of Growth, Lumen SaaS
“They report on revenue, not vanity metrics. Clear monthly numbers, no lock-in, and growth we can actually feel in the bank.”
D Daniel Cho General Manager, Apex Roofing

Brain Stream

See where you stand on FAQ and Schema

A free audit on your real site, with the findings ordered by what to fix first. No obligation and no sales call required.

Get my free audit

A real scan of a real page.

FAQ and Schema, answered

Something specific to your site? Ask us directly.

Not directly. It improves how you appear - rich results raise click-through at the same position - and it materially improves how accurately Ai engines describe you.

Organisation and LocalBusiness for entity clarity, then whichever matches the page: Product, Article, FAQPage, HowTo, Event. Adding types that do not apply is noise at best.

Google narrowed FAQ rich results to a subset of sites, so the display benefit is less reliable than it was. The markup still helps machines understand the page, which is now the better reason to have it.

Most work sits inside a monthly plan rather than being quoted line by line, because the disciplines overlap. The plans page publishes the whole scope - all 105 things a plan can cover - and then the comparison lists every lever at each tier, including what is deliberately excluded. One-off audits and consulting are quoted separately.

No lock-in. Search compounds, so three months is the shortest window where the numbers mean anything - but that is advice about expectations, not a clause you are signing.

Locations

Areas we service

Enquiries

Send us a brief

Head office

Sydney NSW Australia

Social

Brain Stream

Sydney NSW Australia

5.0 on Google

Sydney Melbourne Brisbane Perth Adelaide Canberra Gold Coast Newcastle Wollongong Sunshine Coast Hobart Darwin and everywhere in between